Many of them hit "snooze" at least three times before getting out of bed.) What's outwardly a low-impact $10 commitment is actually the source of deep feelings because sleep is so central to our lives." (According to the case, 57 percent of 25- to 34-year-olds hit the snooze button daily in order to get an extra nine minutes of shut-eye in the morning. Over time they end up developing a negative emotion to that alarm clock. When I poll students in class and ask how many people are chronic snoozers, lots of hands go up. "And that reaction is generally negative. "Because waking up on time is so important, and for some people so difficult, they end up developing an emotional reaction to an alarm clock, even if it's something they don't outwardly express," Ofek says. We rely on it every morning, but we resent the living daylights out of it. It's the last thing we see when we go to sleep, and the first thing we see when we wake up. "For some reason, we had relegated the alarm clock to be a low-involvement, low-cost item with no emotional involvement, albeit with a very specific function," Ofek says.īut for most of us, our relationship with alarm clocks is both intimate and codependent. Until Clocky, there hadn't been any major innovations in the alarm clock market since the 1950s, when General Electric-Telechron started selling clocks with snooze buttons.
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